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Online Marketing 101: Ten core online marketing strategies

Are you looking for help in prioritizing which online marketing strategies to implement in 2008? Are you worried your online marketing priorities are missing some key elements?  With over 10 years experience designing and marketing hospitality websites, Trent has developed a list of the ten most important strategies that all tourism businesses should have implemented for 2008 and beyond.  Trent will help you prioritize these strategies and focus on tactics that lead to success.  He will share specific tactics, useful online tools and easy tips to successfully implement each strategy.  Learn how to:

*Drive more qualified visitors to your website without breaking the bank.
*Increase the conversion rates of your website.
*Track your success and improve your productivity.

Strategy #1: Know Your Audience

Know Your Audience and What they Want.

Strategy # 2: Usability

After defining your target audience, measure the “usability” of your web site

Strategy #3: Keyword Research

Keyword Research is fun and easy. Make sure you do it BEFORE you start optimizing. 

Strategy #4: LongTail

The majority of website searches enter your website on an “interior” or inside page of your website.

Strategy #5: Call to Action

What is the purpose of your website?

Strategy #6: Analytics

Use Analytics to track how you are doing. They are a MUST.

Strategy #7: Links

Drive Qualified traffic to your website using high-quality links

Strategy #8: PPC

Pay-Per-Click Traffic is sensible and stupid!

Strategy #9: Email Marketing

Email marketing is powerful, easy and inexpensive.