What is the purpose of your website?
- Know what the purpose of your website is
- Make call to actions, powerfully and regularly to achieve that purpose
- Measure those call to actions to determine your effectiveness.
Watch out for too many call to actions… they lower your website’s effectiveness and are an indication you don’t know your audience and don’t know what you want your website visitors to do.
Watch how your call to actions work using Crazy Egg
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